CASI in English

How do you apply scientific insights about behaviour in your communication? The Communication Activation Strategy Instrument (CASI) has been developed for that purpose. CASI provides input for your strategy in the form of a communication plan, advice or briefing, together with the building blocks for your interventions. Communication that targets behaviour can make an important contribution to effective policy. Applying the CASI process ensures that choices made are evidence-based and helps generate support in the organisation. This guide provides you with the tools you need to apply.

Please note: CASI was updated in 2024. The English edition is based on the previous version of the manual.